Sustainable industry analysis Lab Report Example | Topics and Well Written Essays - 750 words

Sustainable industry analysis - Lab Report Example The reviving of the company has resulted in the adoption of some marketing strategies which are aimed at ensuring the company gains a niche within the highly competitive automobile industry. The marketing strategies which the organisation has adopted since its revival are focused on ensuring sustainability of the business operations. The approaches which the company has adopted are discussed below. In seeking to ensure sustainability of the business operations the company has patented some components of the vehicles. The SP: 01 remains the main product which the company is focused on delivering to the market, and the brand in patented in order to protect the technology which the organisation has adopted (Stenquist 2013). The approach of patent marketing enables the organisation to ensure that the products cannot be imitated within the market while maintaining uniqueness in the market. Until the patent expires, Detroit electric will have exclusive rights for selling the patented products. This seeks to provide protection form the intense competition existing within the market for a given period of time; consequently ensuring in sustainability of the current market for the organisation. Through the patent marketing the organisation has been able to establish an element of continued demand for the product. The entry of similar products into the market has been eliminated throug h creation of a patent and this would ensure the organisation has a continued and sustainable demand for the automobiles into the future. Sustainable marketing seeks to deliver products which meet the sustainability demand presented to the environment in the manufacturing industry. Increased utilisation of sustainable energy ensures organisations are geared towards comprehensive sustainability in all aspects including marketing. While the company previously manufactured electric vehicles in the 20th century,